Proost, a beer brand founded in 2017, pursues a 5 percent share of India's expanding beer market through beers that prioritize low bitterness, great taste, and low prices. The company projects Rs 120 crore in revenue for FY 2024 after a 130 percent compound annual growth rate over three years. This approach positions Proost to serve both urban premium seekers and rural consumers who value reliability and availability.